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After a two-decade absence, the iconic Mexican restaurant chain, Chi-Chi’s, is set to make a surprise comeback. The announcement, made earlier this week by Chi-Chi’s in partnership with Minnesota’s Hormel Foods has sparked excitement among former patrons and a new generation of diners.
Founded in 1975 by Marno McDermott and former Green Bay Packers player Max McGee, Chi-Chi’s quickly gained popularity for its vibrant decor, festive ambiance, and flavorful dishes. At its peak, the chain had hundreds of locations across the United States, serving generations of families and friends.
After a series of ownership changes and financial challenges, the last Chi-Chi’s restaurant closed its doors in 2004 after filling bankruptcy.
Now, under the leadership of Michael McDermott, son of co-founder Marno McDermott, Chi-Chi’s is poised to reclaim its place in the dining landscape. McDermott has secured a licensing agreement with Hormel Foods, which has owned the restaurant’s trademarks since 1987. This partnership will allow McDermott to utilize the beloved Chi-Chi’s name and branding for a new generation of restaurants.
While staying true to the classic Chi-Chi’s experience, the new restaurants will incorporate modern influences, aiming to appeal to a broader audience. McDermott envisions a dining experience that combines the familiar flavors and festive spirit of the original chain with contemporary design and service.
The first two Chi-Chi’s locations are expected to open in Minnesota in 2025, with plans for further expansion across the Midwest and East Coast through both company-owned and franchised locations. As the brand prepares for its return, anticipation is building among fans who remember the vibrant atmosphere and delicious food of the original Chi-Chi’s.
For many, the return of Chi-Chi’s represents a return to a beloved era of dining. It’s a chance to relive cherished memories while introducing a new generation to the brand’s unique blend of flavor and fun.
Steak & Ale and Sweet Tomatoes have both announced similar comebacks over the past two years. And like, Chi-Chi’s…Steak & Ale opened their first return restaurant in Minnesota.
As the restaurant chain prepares to open its doors once again, the promise of delicious food, festive celebrations, and a renewed sense of nostalgia is hanging in the air.
