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Move over, chicken nuggets, Arby’s is taking steak to the streets. Beginning October 6, 2025, Arby’s has officially launched Steak Nuggets across the U.S., building on regional tests earlier this year. (Food & Wine)
From Test Runs to National Menu
Earlier this year, Arby’s quietly tested Steak Nuggets in select cities including Tulsa, Grand Rapids, Orlando, Jacksonville, and Green Bay. Early reactions led to viral posts which hopefully helped inform tweaks to the product, packaging, and regional rollout strategy.
Complaints at the time of testing painted a rather odd picture of burnt and dry Steak Nuggets.
So, it’s a bit of a surprise that after months of testing and adjustments, the chain is going all in on the concept.
What Are Steak Nuggets?
These aren’t breaded, deep-fried nuggets. They’re bite-sized, hand-cut pieces of steak, seasoned with garlic and pepper, then seared and smoked to boost flavor. You can order them in three formats:
- Entrée: Choose either five or nine pieces with a side of Hickory BBQ sauce.
- Sandwich: Steak Nuggets on a toasted bun with Havarti cheese, crispy onions, pickles, and mayo (or the brand’s Horsey Sauce in some test markets).
- Bowl: Nuggets served over creamy white cheddar mac & cheese, topped with crispy onions.
Nutritionally, a five-piece order packs about 340 calories and 17 grams of protein.
Why Arby’s Did This (and Why It Matters)
Arby’s has long branded itself around meat, “We Have the Meats” is no accident and expanding into nugget form helps them reach customers looking for convenient, handheld proteins without compromising on flavor.
According to CMO Jeff Baker: “Two of America’s favorite foods — nuggets and steak — combined to create Arby’s Steak Nuggets. No knife needed, fork optional.”
This move joins a fast-food trend toward portable, protein-forward items.. think chicken tenders (hello, McDonald’s, Wendy’s Chicken Tendy’s, etc) boneless wings, steak sandwiches, and meat-forward bowls.
And burger chains and chicken-centric brands are competing harder than ever for attention.
Not everyone’s convinced. During the test phase, some diners called the appearance “burnt leftovers” and complained about inconsistency in texture, but still – it wasn’t all bad because others found the flavor rich and satisfying, likening them to brisket tips.
Because it’s a limited-time launch, anything less than strong sales and public buzz could see Steak Nuggets quietly vanish again. But if they hit that sweet spot — flavor, portability, “desirability” — this could be a turning point in how steak is served in fast food.
