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In a clever twist on the economic pressures facing consumers, Domino’s Pizza has introduced a new promotion dubbed “Moreflation” to the $6.99 Mix and Match menu deal. It offers customers more pizza for their money in the face of rising inflation.
The Deal
Domino’s latest offering allows customers to get 20% more pizza when they order a medium pizza at the regular menu price. This promotion effectively gives customers a large pizza for the price of a medium, providing extra value during a time when many are feeling the pinch of higher prices across the board.
Joe Jordan, Domino’s President of U.S. and Global Services, explained the reasoning behind the deal: “In a world where things are getting more expensive and portions are getting smaller, we’re going in the opposite direction. We’re leaning into the power of our brand and our scale to give people 20% more pizza.”
The “Moreflation” deal is Domino’s creative response to the current economic climate, where consumers are increasingly price-sensitive and looking for better value in their purchases.
The promotion is available for a limited time at participating Domino’s locations across the United States. Customers can take advantage of the offer when ordering online, through the Domino’s app, or in-store.
As other chains grapple with rising costs and shrinking profit margins, Domino’s strategy of offering more product for the same price might put pressure on competitors to follow suit or come up with their own value-driven promotions.
In an era where “shrinkflation” – the practice of reducing product sizes while maintaining prices – has become commonplace, Domino’s “Moreflation” stands out as a consumer-friendly alternative.
Jordan continued: “We understand that consumers are looking for great-tasting, affordable meal options. That’s why we’ve taken our biggest and best offer – our mix and match deal – and made it even better by giving customers more pizza for the same price.”
The deal will be live from Sept. 9-29 to combat the ongoing inflationary pressures so pizza lovers can enjoy a little extra cheese and toppings without the extra cost.
As companies across various industries search for ways to attract and retain customers in a challenging economic environment, Domino’s “Moreflation” deal may serve as an interesting case study in how to approach value-based marketing in inflationary times.
