Jack In The Box has its sights set on bigger and broader horizons. The chain released a statement confirming that new locations will be entering four new states. With 2200 restaurants already in operation, Jack In The Box has plans…
Jack In The Box has its sights set on bigger and broader horizons. The chain released a statement confirming that new locations will be entering four new states.
With 2200 restaurants already in operation, Jack In The Box has plans for 123 locations set to open throughout Arkansas, Florida, Montana, and Wyoming.
In addition, the chain will be opening a slew of locations in Mexico, it’s first international foray in history. Strangely enough, certain areas like the East coast are still excluded from Jack-Mania. In fact, during the 70’s…Jack In The Box had restaurants on the East coast but financial troubles accounted for their closures, and the East hasn’t seen another location ever since.
“The response in new markets, for both brands, has continued to exceed our expectations,” said Tim Linderman, chief development officer. “We have developed a strong playbook for how to best open and sustain new market entry, and franchisees interested in partnering with our iconic brands have recognized the potential for whitespace growth and backfilling our current markets. We’ve been on an incredible roll since our development program started in 2021, and our 2023 results demonstrated that our momentum has continued.”
More locations are anticipated beyond the 123 that were announced. Perhaps the Mid-West, and the East coast will get the chance to experience the popular burger joint yet. The chain is doing well, with a strong social media presence, celebrity partnerships, and value options on the menu…Jack’s might be reaching status as one of the biggest fast food chains up there with the likes of McDonalds, and Taco Bell.
It didn’t hurt that Snoop Dogg and his Munchie Meal which was released last spring to positive reception. The partnership was struck drum up excitement for the late night menu, and geared towards anyone with a case of the munchies at a time when there are slim pickins’ in the way of meals on the go for the after hours crowd.