In a move that’s sure to ruffle some feathers in the fast-food industry, McDonald’s has officially announced the launch date for its highly anticipated Chicken Big Mac in the United States. This iconic twist on the classic Big Mac is…
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In a move that’s sure to ruffle some feathers in the fast-food industry, McDonald’s has officially announced the launch date for its highly anticipated Chicken Big Mac in the United States. This iconic twist on the classic Big Mac is set to hit American menus for the first time on October 10th, promising to satisfy chicken lovers and burger enthusiasts alike.
The Chicken Big Mac, which replaces the traditional beef patties with crispy chicken fillets, has already gained popularity in other countries. Now, American customers will finally get their chance to sink their teeth into this poultry-based version of the beloved sandwich.
McDonald’s has revealed that the Chicken Big Mac will be available nationwide starting [INSERT SPECIFIC DATE]. The fast-food giant plans to roll out the new item to all of its US locations, ensuring that customers from coast to coast can experience this menu innovation.
Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s USA, said in a statement:
“With the introduction of the Chicken Big Mac, we’re excited to pay homage to one of our most iconic menu items, the Big Mac, and introduce it to a whole new generation of fans. By tapping into some of our fans’ biggest passions from dupe culture to live-streaming, we’re able to serve up more than just a sandwich. There truly is something for everyone to enjoy in this campaign and we’re bringing experiences that will surprise and delight them, all before the Chicken Big Mac hits restaurants.”
The Chicken Big Mac has been on menu’s nationwide for years in countries like the UK and Australia. This will mark the first time the Chicken Big Mac will release nationwide in the US but not the first time a market has seen it stateside. The Chicken Big Mac has tested in a limited market in Florida for an undisclosed amount of time.
What to Expect
The Chicken Big Mac will feature all the classic elements that make the original Big Mac a fan favorite:
- Two tempura battered crispy chicken fillets in place of beef patties
- The iconic middle bun
- Special sauce
- Shredded lettuce
- American cheese
- Pickles
- Onions
All of this will be served on a sesame seed bun, maintaining the familiar Big Mac aesthetic.
While McDonald’s is launching the Chicken Big Mac with much fanfare, the company has not yet confirmed whether this will be a permanent menu addition or a limited-time offer. This uncertainty might drive initial demand as customers rush to try the new item before it potentially disappears.
The introduction of the Chicken Big Mac comes at a time when chicken sandwiches have become a major battleground in the fast-food wars. With competitors like Popeyes, Chick-fil-A, and KFC doubling down on their chicken offerings, McDonald’s move could be seen as a strategic play to capture a larger share of the chicken sandwich market.
As McDonald’s prepares for this significant menu addition, industry analysts will be watching closely to see how it impacts sales and customer preferences. Will the Chicken Big Mac become as iconic as its beef counterpart? Only time will tell.
For now, chicken and Big Mac enthusiasts alike can mark their calendars and prepare their appetites for this exciting new option in the McDonald’s lineup.