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The breakfast wars are heating up as Wendy’s enters the ring with a brand new $3 breakfast value deal meal, a clear shot at rivals like McDonald’s who recently offered a limited-time $5 value option.
This budget-friendly option directly targets rivals like McDonald’s, who recently introduced the $5 value meal as a play for morning consumers. Even sit-down restaurants like Chili’s have been getting in on the value war action. The chain released a bevy of commercials poking at the various fast food establishments and their “tiny drive-thru burgers”. But as of late, Wendy’s is one of the first to try and corner the breakfast market.
What’s in the $3 Breakfast Deal?
For a mere three dollars, Wendy’s breakfast warriors can grab a satisfying morning combo. The deal features a choice of either a Sausage, Egg & Cheese Croissant or a Bacon, Egg & Cheese Croissant, both served on a flaky croissant bun with fresh-cracked egg, creamy Swiss cheese sauce, and your preferred protein. The breakfast bounty doesn’t stop there. Each combo comes with a side of Wendy’s signature seasoned potatoes.
This strategic move by Wendy’s comes as no surprise. Fast food chains are currently battling for customer loyalty, especially in the increasingly competitive breakfast market. Wendy’s $3 breakfast deal undercuts McDonald’s $5 offering by a significant margin, potentially swaying budget-conscious breakfasters.
The Value War Heats Up
McDonald’s $5 deal might offer a bit more variety, but Wendy’s is putting its bet on value. The.$3 breakfast combo offers a classic and delicious option that fits the bill for those seeking an affordable breakfast on the go.
Will other chains follow suit and go after the breakfast crowd?
And how this breakfast brawl will play out? Hopefully other chains join in the mix giving fast food fans more options in a time that’s squeezing our wallets.
