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In a surprising move that has sent ripples through the fast-food industry, White Castle has announced a significant price reduction on its iconic sliders. For the first time since 2011, customers can now enjoy a sack of 10 cheese sliders for just $7.99 – a price point that equates to less than 80 cents per slider.
This move comes as consumers continue to grapple with rising inflation and seek out more affordable dining options. And also as most every fast food chain has answered the call for more deals. And now White Castle is positioning itself as a champion of value, while also evoking a sense of nostalgia.
White Castle Vice President Jamie Richardson said in a press release about fighting inflation:
“Families everywhere are tired of almost needing a small loan when they go out for fast food, and we know these days our customers want to make every penny count.”
The chain stressed that the deal will be offered for one dollar more at $8.99 for NJ and NY customers.
The price reduction not only offers a financial relief to customers but also harkens back to a time when a sack of sliders was a staple of late-night cravings and affordable fun. Many consumers have fondly remembered the days when a trip to White Castle was synonymous with inexpensive indulgence.
Richardson continued: “As consumers everywhere are pinching pennies and making leftovers last longer, White Castle knows we need to give them what they crave — great food at a great price.”
White Castle is one of the last fast food chains to get on the value train, and they’re not to be outdone with this one.
Richardson continued: “We are known for value. We are leaning into it more now.”
Regardless of the underlying motivation, the price reduction has undoubtedly generated significant buzz and excitement among White Castle fans. Social media platforms are abuzz with discussions about the new pricing, with many customers expressing their enthusiasm and plans to revisit the beloved fast-food chain.
It remains to be seen how long this promotional pricing will last, but for now, it appears that White Castle is betting big on nostalgia and affordability to capture the hearts and wallets of consumers.
