The ghost of Snack Wraps past may be haunting McDonald’s, with a surprising new advocate joining the chorus of fans: franchisees themselves. After years of customer lamentations, the National Owners Association (NOA), representing independent McDonald’s operators, has issued a call…
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The ghost of Snack Wraps past may be haunting McDonald’s, with a surprising new advocate joining the chorus of fans: franchisees themselves. After years of customer lamentations, the National Owners Association (NOA), representing independent McDonald’s operators, has issued a call for the Snack Wrap’s return.
The NOA sent a letter to other franchisees highlighting how the return of the Snack Wrap would be a no-brainer.
The letter from the NOA read: “Snack wraps are craveable, relatively simple to produce, would require only a couple new menu items on the prep table and could easily satisfy the call for more affordable options on the menu. Let’s bring them back!” read the letter in part.
But this isn’t just a nostalgia play. Franchisees see the Snack Wrap as a strategic weapon in today’s fast-food landscape.
With inflation pinching wallets, customers crave affordable options. The Snack Wrap, once positioned as a budget-friendly bite, could fill a growing gap in McDonald’s menu. Competitors like Burger King, KFC and Wendy’s have capitalized on this demand with successful wrap offerings, leaving McDonald’s at a disadvantage.

Within the past year alone multiple chains have launched chicken wraps on the menu with some like KFC rebooting old favorites:
- KFC’s Kentucky Fried Chicken Wraps
- Burger King’s Chicken Wraps
- Hardee’s Hand-Breaded Chicken Tender Wraps
While preparation time was once cited as a reason for the Snack Wrap’s demise, franchisees believe streamlined processes and automation could address this concern. They argue that the potential benefits outweigh the challenges, especially considering the loyal following the wrap still enjoys.

McDonald’s has simplified its menu in recent years, but some argue it lacks variety. The Snack Wrap return could bring back a familiar favorite while offering customization options to attract new customers. It could also serve as a springboard for future wrap variations, keeping the menu dynamic.
Petitions, social media campaigns, and even celebrity endorsements have kept the demand alive. Franchisees recognize this passion and believe it could translate into increased sales and brand loyalty.
Will McDonald’s heed the call? While the company hasn’t officially commented on the NOA’s request, there have been hints of a “chicken wrap” in the works, potentially based on the popular McCrispy sandwich. This suggests McDonald’s may be open to the wrap concept, but the exact form remains to be seen.
One thing’s for sure: the Snack Wrap saga isn’t over. With franchisees joining the fight, the pressure is on for McDonald’s to decide whether to resurrect this beloved menu item or risk letting competitors wrap up the market share. So, keep an eye peeled, Snack Wrap devotees – your golden-fried dreams might just come true.