McDonald’s is bidding adieu to their infamous McRib sandwich in a “farewell tour” scheduled to run until November 20th.
The boneless pork patty sandwich slathered in a tangy BBQ sauce festooned with onion slices and dill pickles, comes around every who-and-again much in the same manner as a solar eclipse.
The McRib – which was born and bred in a Kansas located McDonald’s in 1981, remains a highly anticipated annually added item to this day.
In 1982 it had been added to the chain’s menu nation-wide, as customers couldn’t get enough of the saucy sandwich.
For whatever reason, McDonald’s would take it on-and-off the menu repeatedly throughout the years…always teasing that the time to say goodbye to the McRib had come.
But it would always come back.
It would seem that McDonald’s likes to play coy, adding a sense of urgency to get the McRib-lovers to go ballistic cramming McRib’s to the face when they believe that the end is neigh.
It’s an odd tactic for the rib sandwich promotion.
And they have been using this marketing tactic for years as evidenced by this article from 2005 which again, announced the end of the McRib:
It “has outlived its original intent“, McDonald’s officials said (via: ChiefMarketing.com).
No one buys this baloney…but they will still buy the McRib even without all the hullabaloo of farewell’s and so-long’s.
Pay no attention to the man behind the curtain, the McRib will come back.
It always comes back. As sure as the golden arches will stand for many more years…the McRib will be back.
Right now, the time for getting sauce all over your face and clothes is here, and will be, until November 20th.
