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Wendy’s is heating up the fast-food rivalry with a new promotion that’s sure to leave customers feeling frosty. The burger chain has announced a limited-time offer for a $1 Frosty in a direct challenge to its arch-rival, McDonald’s.
Known for their creamy, chocolatey goodness, Wendy’s Frosty’s have long been a fan favorite. By offering them at such a low price, the company is hoping to attract new customers and entice existing ones to make multiple visits.
The offer will be live until September 30th and is only available on the small Frosty.
This isn’t the first time Wendy’s has used aggressive pricing to gain a competitive advantage. In recent years, they’ve offered deals on their signature Baconator burger and other popular menu items.
While McDonald’s has not yet responded publicly to Wendy’s Frosty Frenzy, it’s likely that they will have a strategy in place to counter the promotion. Whether it’s a matching deal on their own ice cream treats or a focus on other menu items, the fast-food giant will undoubtedly be looking to protect its market share.
According to the website, McBroken which keeps track of the working McDonald’s ice cream machines, about 15% were broken on Thursday. And now, Wendy’s is collaborating with the site to add their locations to the McBroken map. They also have an ad on the site promoting their $1 Frosty special.
Only time will tell how this frosty battle will play out. But one thing is certain: customers are the real winners as they enjoy the sweet taste of competition.
