Evil Genius Beer company is welcoming a new limited edition beer called, It Hits Different. It is the result of their new collaboration with the slider haven, White Castle.
White Castle carries the distinction of being the first burger chain in the nation, opening it’s first location in 1921.
As a way to commemorate White Castle and the chain’s 100th anniversary as the progenitor of the original slider burger – the beer brand approached White Castle with the idea of a partnership on a new, limited edition beer flavor.
Nostalgia is such a big part of our brand and with White Castle’s over one hundred year legacy it just seemed like a perfect fit to partner with them to create a beer that is as memorable as it is tasty,” said Evil Genius Co-Founder, Trevor Hayward.
Evil Genius developed the new beer flavoring to act as a complement to the Original Slider. It is a 6.5% ABV Tangerine IPA brewed with the Sabro Hop.
It is said to have a muted, sweet tangerine undertone followed by a touch of bitterness.
“Evil Genius knows a thing or two about thinking original–so when they approached us on the idea of partnering on the It Hits Different White Castle-inspired beer, it was easy to raise our glasses and say cheers,” said Lynn Blashford, CMO, White Castle.
It Hits Different will be available on October 3rd – it can be found where Evil Genius currently sells it’s stock, which is primarily in the north east: DE, MD, MI, NJ, OH, PA, VA, and RI.
If you’re a fan of Evil Genius Beer Company AND a fan of White Castle, you might want to grab both, and see if ‘it hit’s different’ from anything you might have tried.
