In the uber important land of sandwiches, Jersey Mike’s sub sandwich shop is on track to go supernova. According to a recent report with QSR Magazine , the sandwich grandmaster is the fastest growing chain in the country.
Sandwich Competition
It’s surprising that there aren’t more sandwich chains out there vying for top spot in the sandwich category.
The competition in regards to “fast food chains” as it stands now, is kind of dreary with the likes of Subway and their child-size, toy-like sandwiches sitting pretty as the most popular place currently to buy a sandwich, at least in ubiquity.
Subway has significantly more real estate with over 37,000 locations worldwide and over 21,000 dotting the American landscape…but their numbers have been shrinking, and sales dropping every year since 2014.
With the way things are shaking – Jersey Mike’s is on course to dominate Subway, the purveyor of paltry subs.
Expansion
The numbers tell a story – In just one year (2020-2021) , Jersey Mike’s added 246 stores across the country bringing their grand total up to 2,100 locations. But even more impressive are the sales – Jersey Mike’s brought in $2.2 billion in sales which is way up from $1.5 billion in 2020 (courtesy of: thetakeout.com).
Jersey Mike’s saw it’s biggest growth spurt during the Pandemic, with a 19.6% increase in sales…which still isn’t slowing down.
Quality Offerings
If you have ever eaten at a Jersey Mike’s, you might notice that their subs are significantly bigger than the subs that other chains produce. They have larger portions, and the subs are fresher.
The chain offers a varied assortment of cold and hot subs. Their classic option, called “Mike’s Way” is a customer favorite, topped with a healthy smattering of vinegar, olive oil, and Italian seasoning which makes up the staple taste of Jersey Mike’s.
Will Jersey Mike’s Rise To The Top?
There is still much headway to be made in order to crown Jersey Mike’s as the most popular place to get a sandwich. But with the current top offerings for a quality, fast casual take on subs leaving much to be desired, more people are starting to take notice of Jersey Mike’s and it’s all-star cast of subs.
The chain has not only been gaining speed expanding it’s locations but recognition is at an all-time high.
Recently, they even tapped Danny Devito for advertising.
The popular actor filmed a commercial for Jersey Mike’s in a marketing campaign that was recently launched titled, “It’s a Jersey Mike’s Thing.” According to franchise.com – this is the first time that Jersey Mike’s has used a celebrity for marketing.
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If you don’t have a Jersey Mike’s local to you, don’t be surprised if one pops up in the near future. The stars are lining up for this sub, kingpin.
