Kid Rock thinks the flailing beer brand Bud Light has had enough punishment, and wants to end the Bud Light boycott…that he had a huge part in starting.
During an interview with Tucker Carlson, Kid Rock spoke on how he thinks Bud Light got their just desserts, that the brand learned their lesson, and it’s time for the boycott to come to an end.
Rock said: “They deserved a black eye, and they got one. Do I want to hold their head under water and drown them because they made a mistake? No, I think they got the message.”
Bud Light, and subsequently, their parent company Anheuser-Busch faced the consequences for hiring Dylan Mulvaney, a trans-gender to appear in an ad for the beer. Once word (and the ad) got out, the damage was done, and the masses started to drop Bud Light from their shopping lists.
Kid Rock made a video wherein he lined up Bud Light cans on a table, and proceeded to shoot the Bud Light to smithereens. The video went viral, and Rock became the face of the movement to boycott Bud Light.
It should be noted that Rock was spotted selling Bud Light at his bar, and was caught drinking the brand on multiple occasions…while the boycott was in full swing.
“There’s nothing wrong with giving a spanking,” Rock continued. “You don’t spank them for the rest of their life.”
The parent company has been trying to bail out the sinking ship for more than a few months with commercials targeting “manly men” starring celebrities like Travis Kelce, kicking back and doing man things like, barbecuing, and hanging out. Even Bill Gates, invested in Bud Light’s parent company Anheuser-Busch, buying 1.7 million shares to the tune of $96 million which doesn’t seem to have helped matters.
Bud Light went from being a top-selling beer brand, to such a low point…that they couldn’t give the beer away…literally. During holidays like the Fourth of July, coupons were given out that slashed the price to bottom dollar, and still there were hardly any takers.
Now that the leader of the boycott, Kid Rock has changed his tune, can the damage be reversed, and will his fans listen?
“I would like to see people get us back on board and become bigger because that’s the America that I want to live in,” Kid Rock told Carlson, alluding to embracing the patriotic sentiment that America can triumph, adversity, time and again…even beer boycotts.
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