The Logan Paul, and KSI founded PRIME energy drink which has had children obsessed, is facing pressure from the FDA, landing on their radar for containing dangerous levels of caffeine. The drink is marketed as vegan, with zero sugar but…
The Logan Paul, and KSI founded PRIME energy drink which has had children obsessed, is facing pressure from the FDA, landing on their radar for containing dangerous levels of caffeine. The drink is marketed as vegan, with zero sugar but contains the caffeine equivalent of six cans of Coca-Cola.
Schools in Australia, and the United Kingdom have even banned the drink from being on school grounds, and now Prime is getting heat in the United States.
Specifically, Senator Charles Schumer of New York has called for an investigation into PRIME by the FDA.
“One of the summer’s hottest status symbols for kids is not an outfit, or a toy—it’s a beverage. But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets.”

Youtube personalities and influencers – Logan Paul, and KSI, founded the energy drink PRIME in 2022, marketing heavily to their audience that just so happens to be heavily comprised of kids, teenagers and tweens.
PRIME comes in 12-oz cans and has two versions – one is an energy drink, and the other is a Prime Hydration drink that, according to Paul, contains no caffeine.
Schumer says there is little distinction between the caffeine laden version, and the drink that has no caffeine. He pointed out that the marketing for both doesn’t do it’s job of differentiating between the two leading parents to think that they’re purchasing “juice”, and not a “cauldron of caffeine.”
Reports indicate that the energy drink was selling out last year, and that there was a resale blitz happening in schools, with long lines at stores for the purchase of the energy drink.
PRIME May Have Dangerous Levels of Caffeine
One 12-oz can of Prime is equal to 6 cans of Coca-Cola or two cans of Red Bull, coming at 200 mgs of caffeine per can.

PRIME did some damage-control in a statement to, PEOPLE, on the matter: “It contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of all countries it’s sold in. It complied with FDA guidelines before hitting the market and states clearly on packaging, as well as in marketing materials, that it is an energy drink not made for anyone under the age of 18.”
The Canadian Food Inspection Agency has also started to recall some of PRIME’s products, and are currently in the midst of investigating the brand and it’s offerings. Health Canada prohibits the sale of drinks if they contain over 180 mg of caffeine per each single-serving.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” he wrote. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink,” continued Charles Schumer.
Diet drinks that contain aspartame are also under-fire and there will be a ruling on July 15th to determine whether the sweetening agent is to be determined a carcinogen.
We’ll keep an eye out for updates on the controversy surrounding Prime and what health experts have to say going forward…