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Popeyes Louisiana Kitchen, the undisputed king of the spicy chicken sandwich, is setting its sights on a new crown: the value meal champion. The popular chain has reintroduced its Big Box promotion, offering a budget-friendly option for chicken lovers everywhere.
For $6.99, the Big Box deal packs a punch. Customers can choose two pieces of Popeyes’ signature bone-in fried chicken, known for its crispy golden crust and juicy, flavorful interior. This is then paired with your choice of two sides, allowing for customization to satisfy every craving. A fluffy buttermilk biscuit, a Popeyes staple, rounds out the meal, making it a complete option.
This strategic move places Popeyes firmly in the “value wars” currently raging in the fast-food industry. Customers seeking a budget meal can now look to Popeyes alongside established value meal giants. The Big Box deal offers a significant amount of food for the price, making it a strong contender in the race to win over value-focused diners.
Popeyes isn’t stopping there. They’ve also introduced the Bigger Box, a sharable option perfect for feeding a crowd. For $20, customers can snag 10 pieces of either their classic fried chicken or juicy chicken tenders, along with four biscuits. This option is ideal for families, gatherings, or anyone with a serious hankering for Popeyes’ signature flavors.
This move comes in answer to competitors McDonald’s and Burger King’s $5 Value Meal Deals. Wendy’s and Jack In The Box also released their own value deals last week.
The wars are heating up as fast-casual chains try to lure customers back into the fray. The industry has been facing historical heat across all social media platforms as disillusioned customers turn to posting to express their dismay for increasing prices and shrinking portions. Many are vowing to cook their own meals, never to return to another drive-thru.
The threats aren’t idle as most brands are posting less traffic and the resulting lost revenue.
With the Big Box and Bigger Box deals, Popeyes is looking to stay in the game. This strategic move is sure to attract customers at least curious about the Big Box.
