Snoop to the D.O. Double G seems to have his hand in nearly every pot out there. He just teamed up with Jack In The Box for the Snoop Munchie Meal to promote the chain’s late night menu, and now Snoop and Master P are going after the…breakfast game?
The legendary rappers are the owners of Broadus Foods (Snoop’s birth name Calvin Broadus), the first black-owned cereal brand which they founded around 2022.
Initially, they kicked off the Broadus brand with a failed cereal attempt called Snoop Loopz. It hit a snag when Kellogg’s blasted the pair with copyright infringement due to the similarity to the Fruit Loops name.
The dilemma was a short-term setback and now the pair have a collaboration in the works with Post Consumer Brands to offer a line of new cereal with three different kinds.
Not limited to just cereal, Broadus even has a Momma Snoop line that includes; syrup, pancake mix, and grits.
Snoop says, “Coming from hip-hop and being able to produce a product from a family name that my kids, grandkids, and beyond will be a part of is a blessing. We are making history, and Momma Snoop products are coming next.”
Three Varieties of Snoop Cereal
The cereal comes in colorful packaging and features mascots like Roxy, Captain Ace, and Hercules.
Snoop Cereal: Fruity Hoopz: a sweetened multi grain cereal with marshmallows and fruity flavors.
Snoop Cereal: Cinnamon Toasteez: sweetened, crispy wheat and rice with cinnamon.
Snoop Cereal: Frosted Drizzlerz: frosted, whole grain wheat.
Snoop Cereal is hitting stores this summer and can be found nationwide in stores like Walmart, and Target.
Plus, a portion of the sales from Snoop Cereal will go to a good cause, with proceeds going directly to help communities through charities tasked with assisting the homeless and providing food for families.
Master P said: “We want to make sure kids and kids at heart can have a champion’s breakfast. Our motto is the more we make, the more we give. I grew up on WIC, and I am honored and humbled to now own a company with Snoop that can service underprivileged families.”
