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In a whimsical collaboration that’s sure to delight fans, Wendy’s has announced the launch of its new “Pineapple Under the Sea” Frosty, celebrating the 25th anniversary of the beloved cartoon character SpongeBob SquarePants.
The limited-time offering, set to hit Wendy’s locations nationwide on October 8th, promises to bring a taste of Bikini Bottom to fast-food enthusiasts and cartoon aficionados alike. The tropical twist on Wendy’s classic frozen treat features a creamy pineapple-flavored base with a hint of sea salt, capturing the essence of SpongeBob’s underwater world.
This news comes after a reported leak on Reddit of a Wendy’s/Spongebob collaboration that also involves the fast food chain recreating the Krabby Patty. The cartoon burger will be diving onto Wendy’s menu for a limited time, and features a secret Krabby Patty sauce.
The collaboration goes beyond just the new Frosty flavor and Krabby Patty. Wendy’s leaked flyer also notes Hot & Crispy Fries and limited-edition stickers.
Social media has been receptive to the collab since the announcement, with fans expressing excitement about the the nostalgic tie-in. The hashtag #PineappleUnderTheSeaFrosty quickly trended on various platforms, with users sharing their anticipation and childhood memories of the show.
This move by Wendy’s is part of a larger trend in the fast-food industry, where chains are increasingly partnering with popular media franchises to create buzz and drive sales. The strategy has proven successful in the past, with similar collaborations leading to significant increases in foot traffic and social media engagement.
The Pineapple Under the Sea Frosty will be available for a limited time at participating Wendy’s locations. Fans are encouraged to try it soon, as popular limited-time offerings often sell out quickly.
As SpongeBob would say, “I’m ready!” Are you ready to dive into this new underwater-inspired treat?
