Hip-hop artist T-Pain and Wendy’s struck up a deal to promote the infamous Frosty dessert. The deal coincides with a free Frosty promotion which customers can enjoy from now until June 21st.
T-Pain spoke on the collaboration that was announced in a press release: “I knew I wanted to work with them (Wendy’s) when the time was right. I couldn’t pass up the opportunity to remake a classic with one of the most classic menu items of all time – the Wendy’s Frosty.”
T-Pain’s 2007 hit song Buy U a Drink has been remixed to be solely about the Frosty (or strawberry Frosty rather). He has even filmed a promotional music video to go along with the re-worked track in which he’s dancing about and drinking Frosty after Frosty.
Wendy’s Chief Marketer Carl Loredo said on the rapper “Wendy’s loves collaborating with authentic artists and creators, and T-Pain is as real as it gets. Buy U A Frosty masterfully captures the nostalgic feeling you get when you dip into a Frosty – a feeling that has the power to transport you to your favorite places and times. We know fans will love listening to and duetting the track while enjoying this summer’s most delicious strawberry flavor.
It seems collaborations are all the rage these days, as KFC just announced their partnership with Deion Sanders, and Taco Bell and the shoe brand Crocs did the same.
