“Did Somebody Say”…Snoop? Delivery service, Grubhub has hired none other than Snoop Dogg to help get them back on track. The new marketing campaign is designed to reinvigorate the brand and fire up the concept of using food delivery through GrubHub.
So far, the rapper and entrepreneur, stars in a one minute ad promoting the service complete with a rap music track featuring Snoop firing off all the instances where ordering delivery is king. The accompanying video demonstrates every prime delivery scenario as Snoop bebops and scats through a line-up of business jets, ginormous blow-up burgers and hot tubs.
Ariella Kurshan, senior vice president of growth and marketing at Grubhub said about the campaign:
“The campaign celebrates how Grubhub delivers not only food but the delight people feel when their order is on the way. We’ve all experienced that moment of joy when the doorbell rings and your food arrives – our new ‘Did Somebody Say Grubhub’ mnemonic encapsulates that feeling of joy perfectly.”
The rap track sees Snoop deliver such gems as:
“Wonton on the catamaran”, and “taco to the chateau” or “see the crowd go nuts in the middle of the show for some donuts”.
Snoop said on his partnership with GrubHub:
“Music is a part of my heart and soul, and my love for food delivery goes right along with it ‘cuz when you’re as busy as me, you gotta stay fueled with good food. Whether it’s chicken wings to the crib or a hot tub soak with a pizza slice on the side, when you hear ‘Did Somebody Say,’ you know Grubhub delivers what you want, when you want.”
Snoop is no stranger to the food and beverage business (cereal, wine, ice cream, pancake mix and more), aside from his own numerous food products, he has also partnered with Jack in The Box on Snoop’s Munchie Meal, and appeared in commercials for the fast food chain.
This pairing is the latest in a long line of Snoop commercials, and collaborations.
Who knew the OG would prove to be so marketable?
