KFC is bringing a new chicken sandwich onto the scene starting July 3rd, just in time for the Fourth of July holiday. The Ultimate BBQ Fried Chicken Sandwich will be available for a limited time during the summer season along with a new drink to cool you down during the festivities.
KFC has teamed up with the travel site, Going to offer something a little extra – the Ultimate Summer Getaway Giveaway. From July 3rd – August 11th, customer’s who purchase the new BBQ Fried Chicken Sandwich through KFC’s app or KFC.com will also have a chance to win a trip for two to Aruba,
Upon purchase, an email will hit customer’s inbox’s, from which point recipients can fill out their information to enter. There will be 500 runner-ups, that will win a premium membership for one year ($42 value) to the travel site, “Going”.
New Menu Items
The Ultimate BBQ Fried Chicken Sandwich: A brioche bun containing a Extra Crispy Chicken filet topped with hickory smoked bacon, KFC’s signature BBQ sauce, crispy fried onions, cheese, and pickles.
Blackberry Lemonade: a new refreshing lemonade using blackberries to lay the foundation.
KFC $20 Fill-Up Box: 12-piece of KFC’s NEW Kentucky Fried Chicken Nuggets, four pieces of chicken, Secret Recipe Fries, four biscuits and your choice of dipping sauces.
“With the best tastes of summer and our finger lickin’ good fried chicken between two buttery brioche buns, the Ultimate BBQ Fried Chicken Sandwich is an invitation to savor every last joyful ‘bite’ of summer. It’s a BBQ in every bite!” said Nick Chavez, CMO, KFC U.S., in a press release.
KFC also recently partnered with Deion Sanders, the legendary football player. He is serving as a new spokesperson representing family values inside of the KFC experience. So far he has starred in at least two commercials featuring him, and his family centered around a dinner catered by KFC.
New items, partnerships, and a chance to win prizes is setting the scene for KFC in July.
