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McDonald’s, the global fast-food giant, is making waves in the burger world with its latest creation: the Big Arch. This new, bigger burger is currently being tested in select markets across three countries, including Canada, Portugal and the United States.
They just announced the Big Arch’s launch in all of Canada for the first leg of the new, bigger burgers takeover.
The Big Arch: A New Contender in the Fast-Food Arena
The Big Arch is McDonald’s latest attempt to capture the attention of burger enthusiasts who crave a more substantial meal. According to sources familiar with the matter, the new burger features:
- A larger beef patty, reportedly 33% bigger than the one used in the Big Mac
- A specially designed bun to accommodate the larger size
- A unique blend of sauces and toppings, though specifics remain under wraps
Test Markets
McDonald’s has chosen to test the Big Arch in three key markets:
- Canada: Known for its receptiveness to new fast-food items
- United States: The company’s home market and largest consumer base
- [Portugal]: While not officially confirmed, rumors suggest it could be either Australia or the United Kingdom, both known for their competitive fast-food landscapes
Last spring, McDonald’s CEO, Chris Kempczinksi discussed the chain testing a bigger and cheaper burger in answer to customers repeated requests for these options.
During an earnings call, he said:“In the US, in a number of markets, around the world, having a larger burger is an opportunity. We’re working on that.. That is something you should expect in the future.”
Consumer Response and Future Plans
Initial feedback from test markets has been mixed, with some praising the burger’s size and flavor, while others express concerns about its caloric content and price. McDonald’s has not yet announced plans for a wider rollout, stating that they will carefully analyze the results of these tests before making any decisions.
The Big Arch represents McDonald’s ongoing efforts to innovate and maintain its position as a leader in the industry. Only time will tell if this bigger burger will become a permanent fixture on McDonald’s menus worldwide.
