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Paris Hilton and Nicole Richie, the dynamic duo from the early 2000s reality show “The Simple Life,” are teaming up with the fast-food chain Sonic for a limited-time drink collaboration.
The partnership, announced on December 9, 2024, features two new drinks: “The Nicole” and “The Paris.” Both drinks are inspired by the “dirty soda” trend and are designed to capture the personalities of the two stars.
“The Nicole” is a sleek and berry-sweet concoction featuring Dr Pepper, sweet cream, vanilla flavor, and real strawberries, topped with whipped topping and more real strawberries. “The Paris” is a vibrant and playful drink featuring Sprite, dragon fruit flavor, real lemon and lime, whipped topping, and Nerds candy.
The pair were interviewed by People and Hilton said about Sonic, “We were only there for one day because we got fired, but we had the best time. We ate a lot. We took a lot of lunch breaks.”
Richie continued, “And the food is delicious.”
The collaboration is being promoted with a new ad campaign that features Paris and Nicole ordering their drinks at a Sonic Drive-In.
In 2023, Paris signed on with Taco Bell to promote the limited time return of the Volcano Menu.
The Sonic Iconic Drinks by Paris and Nicole menu will be available for a limited time at participating Sonic locations nationwide at a price of $3.99.
“It’s a real full-circle moment for us now to have our own drinks there, to go back there. Yeah, it’s just been a very wild ride.”
