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Pizza Hut has announced a massive giveaway of one million personal pizzas to commemorate the 40th anniversary of its beloved Book-It program. This initiative not only celebrates four decades of encouraging literacy but also serves as a testament to the enduring impact of the program on generations of young readers.
The Book-It program, launched by Pizza Hut in 1984, has been a staple in elementary schools across the United States. The program incentivizes reading by rewarding young students with free personal pan pizzas for meeting their reading goals. Over the years, it has helped millions of children develop a love for reading, making learning both fun and delicious.
Pizza Hut U.S. President Carl Loredo said in a press release: “I’m incredibly proud of what the BOOK IT! program has achieved over the past four decades. It’s inspired more than 70 million children to discover the magic of books, helping to build a lifelong love of reading. As we’re celebrating 40 years, we’re excited to invite readers of all ages to rediscover the joy of reading — one book (and pizza) at a time.”
The Big Giveaway
To mark this significant milestone, Pizza Hut is going big. The company plans to distribute one million free pizzas to Book-It alumni across the country. This generous offer is not just about free food; it’s a nostalgic nod to the countless adults who grew up with the program and a way to rekindle the joy of earning a pizza through the power of reading.
The best part is that former Book-It participants can claim their free pizza. The company has set up a special promo code for Book-It alumni to secure their personal pie of the celebration. Pizza Hut encourages participants to share their stories on social media using the hashtag #BookItAlumni.
Pizza Hut’s Book-It anniversary promotion runs from October 1st to October 30th, or until they’ve given away 1 million Personal Pan Pizzas. To claim your free pizza, you’ll need to make a minimum purchase of $8. Remember to use the code BOOKIT40 when you check out. This offer is only available for online orders, and participation may vary by location, so it’s a good idea to check with your nearest Pizza Hut. Act fast – once they hit the million-pizza mark, the promotion ends, even if it’s before October 30th.
As Pizza Hut celebrates 40 years of Book-It, the company is also looking ahead. Plans are in the works to modernize the program, incorporating digital reading trackers and expanding the rewards system to include healthier options alongside the classic personal pan pizza.
Pizza Hut’s million pizza giveaway is more than just a marketing stunt; it’s a celebration of literacy, nostalgia, and the power of incentivizing learning. Here’s to 40 years of Book-It, and to many more years of fostering a love of reading (and pizza) in future generations.
