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In a breakfast brawl of epic proportions, hip-hop icons Snoop Dogg and Master P have fired off a lawsuit against retail giant Walmart and cereal heavyweight Post Foods, accusing them of conspiring to sabotage their signature breakfast offering, Snoop Cereal.
The drama began when Snoop and Master P, through their company Broadus Foods, joined forces with Post to launch Snoop Cereal. The deal promised prime shelf space at Walmart stores nationwide. However, according to the lawsuit filed on February 6th, 2024, things quickly turned ugly with one of the cited complaints stating that Walmart and Post tried to “choke Broadus Foods out of the market”.
Hidden in the Back, Not Stacked on the Rack
The lawsuit alleges that instead of prominently displaying Snoop Cereal alongside other popular brands, Walmart and Post allegedly hid it away in stockrooms, marked it unsellable, and even falsely showed it as “sold out” online. Customers, frustrated by the missing cereal, voiced their complaints, further impacting sales.
Master P uploaded a video to social media that shows unopened boxes of the cereal in the storeroom, and anonymous workers searching the system for Snoop Cereals availability. Suspiciously enough, it comes up as “out of stock”.
Master P commented: Can’t hide the truth, we came along way from the back of the 🚎 bus, now it’s time for change in corporate America @snoopcereal @snoopdogg @attorneycrump #GODisgood
Breach of Contract, Conspiracy, and “Diabolical Actions”
Snoop and Master P’s lawyer, Benjamin Crump, accuses Walmart and Post of “deceptive practices,” breach of contract, and even conspiracy. He claims Post initially tried to buy Broadus Foods outright, and when that failed, they engaged in “underhanded dealing” to sabotage the cereal’s success.
Neither Walmart nor Post have publicly commented on the lawsuit. The legal battle is just beginning, and it remains to be seen if the court will find merit in Snoop and Master P’s claims.
This isn’t just about a box of cereal; it’s about representation and fair play in the food industry. Broadus Foods was founded with the goal of promoting diversity in the breakfast aisle. The lawsuit highlights the challenges faced by minority-owned businesses in securing fair treatment from major corporations.
And this isn’t the first setback for the cereal line. Snoop Cereal had drama straight out the gate…before it had even launched. Snoop and Master P ran into a snag upon naming the cereal “Snoop Loops”, and Kellogg’s inevitably came gunning for them citing copyright infringement due to the similarly named, Fruit Loops. So the pair changed the name to Snoop Cereal, and moved forward with the launch in 2023.
Broadus Foods, founded by Calvin Broadus (Snoop), and Percy Miller, offers a breakfast line featuring products like; syrup, pancake mix, cereal, oatmeal and grits.
