Taco Bell is taking it’s iconic Cinnamon Twists and bringing them home for breakfast, delivering them in never-been-done cereal form. It’s available for a limited time starting January 16th, and only by ordering with delivery through Uber Eats.
The Cinnamon Twist Cereal is the product of a partnership between Uber Eats and Taco Bell, and will be available for a very limited time but not every city in the US will get the goods, and you won’t be able to buy it in the store either. The cereal will be “served” in New York City, Miami, Dallas, Chicago and Los Angeles at this time.
In a news release by Uber, the delivery platform said on the cereal:
“We took your go-to crunchy, cinnamon-y twists and turned them into a cereal for the first time ever.”
How to Get the Limited Edition Cereal
- Uber One members can get a box for free from January 16th through the 18th (with free shipping)…delivered to their doorstep
- If you’re not an Uber One member, you can order any breakfast item ($2 or more) before 11am through Uber to qualify for a free box.
- Taco Bell rewards members can log into the app on January 23rd. If you’re part of the first 500 customers to do so, you’ll get a free box mailed to you.
The press release continued:
“You can still hack your own cereal by redeeming $5 off and free cinnamon twists, just crunch them in a bowl of your choice, add your preferred milk, and enjoy.”
It looks like they’re already becoming highly sought after as boxes of Cinnamon Twist Cereal are already finding their way onto Ebay, Mercari, and Poshmark…selling for $49-150 a box. Whether anyone is buying at these prices, is another story.
This past week, Taco Bell has been getting flack since revealing their new Under $3 Cravings Value Menu. The updated menu left out several key favorites among customers, the Chipotle Ranch Grilled Chicken Burrito, the Beefy Melt Burrito, the Veggie Fiesta Burrito, and Chipotle Chicken Melt. They added the 3-Cheese Chicken Flatbread Melt, and the Chicken Enchilada Burrito.
