What better way to ‘drum’ up business than to have a human dress up as a fried chicken drumstick, then have him plummet from over 13,000 feet all for the crispy human to drop into a giant Uber Eats bag?
That’s exactly what came to pass in a publicity stunt conspired between KFC and Uber Eats that looked about as ridiculous as it sounds.
The stunt was dreamed up between the two companies as the most practical way to mark the occasion of the partnership between KFC and Uber Eats.
This would be the first time that KFC would be offered on the delivery platform for the Australian arm of the franchise.
“We know from thousands of searches on our app that the desire for KFC has been sky high for some time. Now that KFC has landed on Uber Eats we wanted to tell that story in an impactful, distinct and memorable way. It might not fly into your bag, but KFC’s favourites are now available to get in a few clicks on the Uber Eats app in every state and territory,” said General Manager Uber Eats, ANZ, Bec Nyst.”
The stunt took to the skies with the drumstick waiting for its descent from onboard a small plane.
He jumped with all he had, silver appendages flashing in in the Australian sun, tumbling as a chicken leg shouldn’t.
As the drumstick fell from a height of over 13,000 feet and at a speed of 124 mph, one couldn’t help but notice that it looked more like a cancerous growth (or something else a little more risque) than a chicken wing.
On the ground below, a giant green construction fashioned to look like a delivery bag had a red bulls-eye inside the middle to guide the crispy man to his mark.
But, anticlimactically, was the speed…in which the chicken man dropped into the bag once his parachute was pulled – spectators beyond reason, most likely wanted a swift descent but he came down slowly at a snails pace and floated down out of sight.
In Australia, most drew a sigh of relief when the chicken-shaped eagle had landed. And turned on their apps to order buckets of chicken by the heaps.
